The importance of proximity with your international network

Closeness to international clients takes on a significant role in the context of the nearshore model.

Geographical proximity serves as a facilitator of practical aspects of daily operations, notably by promoting efficient and swift communication between teams, enhancing effective project coordination, and eliminating constraints and delays arising from the impact of different time zones.

Practicality is also observed in other spheres inherent to the business, such as strengthening trust among stakeholders in a business relationship. Despite increasingly interacting in a virtual world, in-person contact remains a distinguishing element, as it reinforces professional bonds and facilitates goal setting, strengthening team spirit, and increasing commitment among all parties.

The advantages are evident not only in the human dimension of the business but also in the economic aspect and the maximization of productive time. In the context of the nearshore model, should the need arise for an in-person visit, geographical proximity reduces the costs associated with international travel, as well as the involved bureaucracy and time spent in planning the entire logistics, including agenda coordination.

From a financial standpoint, there is an emphasis on the competitive advantage dictated by different economic contexts. Despite the ongoing and inexorable globalization, significant differences in costs associated with resources continue to exist from country to country. Peripherally positioned in the European continent, both in terms of geography and the costs of human resources, Portugal (and red.it in particular) possesses the ability to attract and provide highly skilled talent at extremely competitive rates when viewed in the context of the economic situation in central European countries, for example. However, and despite the economic benefit of this approach, it's important to note the emphasis we place on the level of service provided, which is governed by the highest standards of excellence and quality – indispensable for maintaining our reputation and for building lasting and fruitful partnerships.

But the nearshore model isn't solely composed of economic and logistical advantages. Cultural and linguistic similarities are equally important. The sharing of cultural values greatly minimizes the possibility of misunderstandings, facilitating collaboration and cohesion among teams. Cultural proximity also translates into similar work methods and a common approach to problem-solving. Language is also important for clear communication. The English language is the most common and widely used in the context of international relations. The cultural and linguistic similarities shared within the Western world drive the business and generate opportunities on a broader scale, making it possible to transition from a nearshore context to a truly global perspective, in an offshore model, in markets such as the United States and the United Kingdom.

At red.it, we are confident in our ability to fully meet the needs of your business within the information technology ecosystem. Our talent, knowledge, and the excellence of our service are what distinguish us when choosing your nearshore partner.